The collaboration between the Architecture and Design department and Grandi Navi Veloci, which began last year from the point of view of setting the visual perception of customer caring on board, was then developed with reference to the issue of communicating the data that are necessary in a certain situation; this occasion was emblematically identified in the often unspoken request for the reassurance of the user in the face of moments of unease or concern. From an initial cataloging of the factors that determine the state of insecurity, we moved on to their possible configuration through AR, with elements that inform passengers of the protection and safety mechanisms that are not im-mediately perceptible.The project, therefore, studies visual languages and latest generation applications that, combined with the use of AI, are able to guarantee involvement through the communication of messages tailored to specific situations.
Visual Languages: On–Board Communication as a Perception of Customercaring
The year 2020 should have been one of confirmation of the continuous growth in the “cruise tour-ism sector”: new ships for delivery, new constructions, and the design trend of the gigantism of these means of transport. If, at first, ensuring a correct perception of orientation on board these new ships were a complex challenge and not yet fully resolved, today with the outcomes of the Covid pandem-ic it appears even more and more complex.The logistical communication of the past now seems to be no longer sufficient: the collapse of cruise bookings has introduced serious problems in the sector which must not only rethink new models of internal organization on board, but also reconsider how to regain the trust of potential passengers, frightened at the idea of getting on a ship.This research introduces some reflections and proposals shared with industry operators and aimed at the reformulation of approaches and languages in order to bring potential customers closer to the Cruise Experience.