AR and Knowledge Dissemination: the Case of the Museo Egizio

In the context of the growing pivotal role of digitalization for cultural institutions, the digital transition of the Museo Egizio di Torino is centered on the integration of heterogeneous information and data to implement the management, dissemination, and promotion of the Museum’s collection. This digital transition is intended not only as a mere acquisition of technological tools but rather as the construction of an integrated system that facilitates dialogue and connections between all museum activities, from daily management to research, from the design of installations to the generation of multiple possible narratives. Within this framework, the essay illustrates, through two empirical case studies, the opportunities of AR technologies to implement the knowledge and dissemination of tangible and intangible aspects of the millennial historical objects preserved in the Museum.