Information and Experimentation: Custom Made Visual Languages

The collaboration between the Architecture and Design department and Grandi Navi Veloci, which began last year from the point of view of setting the visual perception of customer caring on board, was then developed with reference to the issue of communicating the data that are necessary in a certain situation; this occasion was emblematically identified in the often unspoken request for the reassurance of the user in the face of moments of unease or concern. From an initial cataloging of the factors that determine the state of insecurity, we moved on to their possible configuration through AR, with elements that inform passengers of the protection and safety mechanisms that are not im-mediately perceptible.The project, therefore, studies visual languages and latest generation applications that, combined with the use of AI, are able to guarantee involvement through the communication of messages tailored to specific situations.