Visual Languages: On–Board Communication as a Perception of Customercaring

The year 2020 should have been one of confirmation of the continuous growth in the “cruise tour-ism sector”: new ships for delivery, new constructions, and the design trend of the gigantism of these means of transport. If, at first, ensuring a correct perception of orientation on board these new ships were a complex challenge and not yet fully resolved, today with the outcomes of the Covid pandem-ic it appears even more and more complex.The logistical communication of the past now seems to be no longer sufficient: the collapse of cruise bookings has introduced serious problems in the sector which must not only rethink new models of internal organization on board, but also reconsider how to regain the trust of potential passengers, frightened at the idea of getting on a ship.This research introduces some reflections and proposals shared with industry operators and aimed at the reformulation of approaches and languages in order to bring potential customers closer to the Cruise Experience.