This paper aims to illustrate the first experiments deriving from a research project which intends to verify the potential of augmented reality technologies in the field of the valorization of food and wine heritage. In particular, a playful interactive editorial product was prototyped. It was made up of table board and picture cards to be consulted through an augmented reality application based on a web platform. The augmented contents were developed with the intention of showing a possible food pyramid built on the knowledge of the qualities of the typical foods of the Marche region.
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